Winds From the East: How the People’s Republic of China Seeks to Influence the Media in Africa, Latin America, and Southeast Asia
A Report to the Center for International Media Assistance
The People’s Republic of China (PRC) is using various components of public diplomacy to influence the media in Latin America, Africa, and Southeast Asia. China’s primary purposes appear to be to present China as a reliable friend and partner, as well as to make sure that China’s image in the developing world is positive. As part of its efforts to do this, the Chinese government seeks to fundamentally reshape much of the world’s media in its own image, away from a watchdog stance toward the government to one where the government’s interests are the paramount concern in deciding what to disseminate.
Read the complete report here.